
You already know you need to “adopt AI”.
We partner with your team to make AI move the metrics you care about.
Midici brings a structured approach to finding your highest-leverage AI opportunities. Then we work alongside your team to capture them, through training, hands-on implementation and custom apps.
The AI innovator's dilemma: you have a mandate to transform your business with AI while you're still trying to run the current one
In every board meeting, someone asks how you're using AI. It's tempting to reach for a quick, impressive story: a pilot or two you can point to.
But AI really is transforming how companies work, from how software gets built to how sales teams sell. This isn't the time to present a good story about AI pilots just to satisfy the board.
Whether your team is just starting to use ChatGPT or already building complex sales workflows with AI agents, we're your partner in making sure the business captures all of the operational upside AI can bring.
“Right now I'm just trying to keep my team above water. I want to be spending more time looking at the metrics that will influence our exit value, but my priority is on hitting our immediate projections and navigating the changes that have come with being acquired.”

Case study
See how we helped a medical-education software company bring AI into the rest of its teams
Helping a PE-backed medical-education software company spread AI adoption across its teams
What you get from working with us
You can engage us directly, or your PE sponsor can bring us in. We identify the AI opportunities worth pursuing, work with your team to deliver them, and measure the results against a baseline.

Identify AI opportunities
AI Value Creation Action Plans
In four weeks, we work with your teams to find what's holding each one back, score every AI opportunity against the value creation levers, and deliver a 90-day plan of measurable projects.

Capture AI opportunities
AI Enablement & Custom Development
Our product and engineering leaders, who have taken companies through a private equity acquisition, work alongside your team to capture what the action plan found, while the business keeps running. Your team directs the work, and we measure what it delivered.
We've been in your seat
Jessica co-founded Packback and served as its CPO; Craig was its CTO. Together they led a decade of proprietary AI development and took the company through its acquisition by Providence Strategic Growth in 2024. We know what it's like to answer to a sponsor while you're trying to ship.
We measure our work by what your team is running and what it has changed in your numbers.
Meet the team