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The Fall of Man, Michiel Coxcie: about the paintings on this site

Last year, every portco needed an AI story.

This year, your portfolio's AI strategy needs to bear fruit.

Midici works with private equity and growth equity firms and their portfolio companies. We find the AI opportunities most likely to move EBITDA in each company, help the team capture them and measure what changed.

Has AI moved EBITDA in your portfolio yet? Could you measure it if it had?

LPs and boards now ask what AI has returned. Returns still come from the same drivers: revenue growth, margin expansion, debt paydown, strategic acquisitions and the exit multiple. With financial engineering carrying less of the return, AI has to move one of them, and you need to be able to show it. We focus AI work on the projects that move these drivers, and measure the change so you can report it.

Why firms trust us with their portfolio companies

  • We're operators who scaled and sold to private equity

    Jessica and Craig led product and engineering at Packback through scaling to $26M ARR and its acquisition by Providence Strategic Growth in 2024, and Jessica remained for two years under private equity ownership. We know what a sponsor expects of a management team because we have delivered it.

    Meet the team
  • We have built AI products for over a decade, long before ChatGPT

    Craig led engineering at Narrative Science, the Chicago pioneer in natural language generation later acquired by Salesforce. At Packback, we deployed our own AI models from 2016 and later built on large language models to moderate student discussion, give instant writing feedback and detect AI-generated text, for millions of students and more than 10,000 instructors.

  • We apply scientific rigor to measurement

    Our CTO, Dr. Craig Booth, spent a decade as a computational astrophysicist at Durham University, Leiden Observatory and the University of Chicago. His 2009 model of black hole growth remains a standard component of leading cosmological simulations, including EAGLE, BAHAMAS and FLAMINGO, and his research has been cited more than 8,000 times. We apply the same rigor to our frameworks for assessing AI maturity and opportunity across a portfolio, and to our structured AI Value Creation Action Plan process with individual companies.

The Midici team has been recognized in:

  • 30 Under 30, Education: Forbes 30 Under 30, Jessica Tenuta, 2020

    Jessica Tenuta, 2020

  • Inc. 5000, 2020–2026: Inc. 5000, Packback, 2020 to 2026

    Packback

  • Leading Women in AI: ASU+GSV Leading Women in AI, Jessica Tenuta, 2025

    Jessica Tenuta, 2025

  • Most Innovative Companies: Fast Company Most Innovative Companies, Packback, 2026

    Packback, 2026

  • Techweek 100: Techweek 100, Jessica Tenuta

    Jessica Tenuta

  • #352, top 5 in education: Inc. 5000, Packback, 2020: number 352 overall, top 5 in higher education, and one of the 10 fastest-growing companies in Chicago

    Packback, 2020

  • 50 on Fire: Chicago Inno 50 on Fire, Jessica Tenuta

    Jessica Tenuta

  • Group Achievement Award: Royal Astronomical Society Group Achievement Award in Astronomy, the EAGLE simulations team including Craig Booth, 2022

    Craig Booth, 2022

See where AI can move EBITDA in your portfolio

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