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About Us

We are obsessed with the art of building businesses that stand the test of time.

Today, the great “test” in front of companies is how they will adapt to AI, which has raised the bar overnight for what good looks like in every team. But we're not here just to help companies “do more AI”. We partner with executive teams who want to build enduring businesses that can adapt to any change, while preserving the things that make their business work.

The people you'll work with at Midici

Derek Blidy

Co-founder and CEO, Midici

Company strategy and client partnerships

Derek co-founded Midici in 2024 and leads the company as CEO. Since then, he's had hundreds of conversations with PE managing directors and heads of AI, building a clear picture of what firms actually need and how mature AI really is across private equity today. That picture shapes what Midici builds and where we focus.

Before Midici, he was a Lead Strategic Enablement Analyst at Stryker, after starting his career at Coyote Logistics. He started his first company, PlayTogether, while still at Illinois State University.

Highlights

  • Hundreds of conversations with PE managing directors and heads of AI
  • Strategic enablement at Stryker
  • Founded his first company, PlayTogether, at Illinois State University

Jessica Tenuta

Co-founder and CPO, Midici

Product discovery, product management and delivery

Jessica co-founded Packback in 2012 and served as its Chief Product Officer for 14 years, including a period as interim CTO. She remained for two years after Providence Strategic Growth (PSG) acquired the company in 2024.

She led Packback's proprietary AI development from 2016, six years before ChatGPT, and later its products built on large language models. Packback has served more than 3 million students, 600 higher education institutions and 7 of the largest K-12 districts in the US. She led a team of 35 engineers, product managers and designers.

Highlights

  • Co-founder and CPO, Packback, 2012–2026
  • Led proprietary AI development from 2016
  • Forbes 30 Under 30, Education, 2020
  • ASU+GSV Leading Women in AI, 2025

Dr. Craig M. Booth

Co-founder and CTO, Midici

Technical architecture, software and AI development

Craig spent a decade as a computational astrophysicist, earning his PhD at Durham University and holding research posts at Leiden Observatory and the University of Chicago's Kavli Institute for Cosmological Physics. His 2009 model of black hole growth remains a standard component of leading cosmological simulations, and his research has been cited more than 8,000 times.

He went on to lead engineering at Narrative Science and then Packback, where, as VP of Engineering and later CTO, he directed its proprietary AI development with Jessica through the company's acquisition by private equity. He has designed AI platforms and data infrastructure from the ground up, and now focuses on AI-native value creation for PE- and VC-backed companies.

Highlights

  • PhD in astrophysics, Durham University
  • Lead author of the black hole growth model used in the EAGLE, BAHAMAS and FLAMINGO simulations
  • More than 8,000 research citations
  • CTO, Packback

Why firms and portfolio companies trust us

  • We're operators who scaled and sold to private equity

    Jessica and Craig led product and engineering at Packback through scaling to $26M ARR and its acquisition by Providence Strategic Growth in 2024, and Jessica remained for two years under private equity ownership. We know what a sponsor expects of a management team because we have delivered it.

  • We have built AI products for over a decade, long before ChatGPT

    Craig led engineering at Narrative Science, the Chicago pioneer in natural language generation later acquired by Salesforce. At Packback, we deployed our own AI models from 2016 and later built on large language models to moderate student discussion, give instant writing feedback and detect AI-generated text, for millions of students and more than 10,000 instructors.

  • We apply scientific rigor to measurement

    Our CTO, Dr. Craig Booth, spent a decade as a computational astrophysicist at Durham University, Leiden Observatory and the University of Chicago. His 2009 model of black hole growth remains a standard component of leading cosmological simulations, including EAGLE, BAHAMAS and FLAMINGO, and his research has been cited more than 8,000 times. We apply the same rigor to our frameworks for assessing AI maturity and opportunity across a portfolio, and to our structured AI Value Creation Action Plan process with individual companies.

  • We have spent years studying how PE is adopting AI and are sharing our findings

    Our CEO, Derek Blidy, has held hundreds of conversations with private equity managing directors and heads of AI, and our research includes a study of who leads AI at private equity firms. Those findings shape the services we offer.

    Read our research
The Birth of Venus, Sandro Botticelli: about the paintings on this site

A note from our founder

I spent 14 years at Packback, the company I co-founded, including two after it was acquired by private equity. That experience is why we work with private equity. A company in that transition is in a vulnerable place, with new owners, a new plan and pressure to show progress quickly. We want to help companies navigate that change and build businesses that endure.

We named the company after the Medici, the Florentine family whose patronage made so much of the Renaissance possible. Patrons didn't make the art, but they made the art possible. At its best, that's what private equity and financial sponsors do for companies. It's also what we hope to do for the companies we work with: enable you to do your best work, clear blockers out of your way, and support you as a true partner.

Right now, the great test in front of companies is how they adopt and adapt to AI, which has raised the bar overnight for what “good” looks like inside every team. We want to partner with executive teams building businesses with the potential to last beyond their lifetimes.

We believe that the more the world changes, the more the foundations of a working business stay the same: a clear mission, an understanding of how work actually gets done, thoughtful change management and an awareness of culture. These matter far more than which AI tool a company uses.

The MDs and VPs we work with already have good tools for assessing companies across a portfolio, but the real picture of what is happening inside a portco only emerges when you get close to the team and study its processes, bottlenecks and culture. And for the CEOs we work with, adopting AI isn't as simple as buying another tool. It's a strategic shift that balances short-term “low-hanging fruit” with planting the seeds for long-term change, and for non-technical companies it's a heavy technical lift.

That's why we built Midici to get into the details with each company: identifying the opportunities, building a metrics-based AI Value Creation Action Plan, and helping the team execute.

Jessica Tenuta

Co-founder and CPO, Midici

Previously co-founder and CPO, Packback (acquired by Providence Strategic Growth, 2024)

Awards and recognition

Our founders, and the company they built, have been recognized by Forbes, Inc., Fast Company and ASU+GSV, among others.

  • 30 Under 30, Education: Forbes 30 Under 30, Jessica Tenuta, 2020

    Jessica Tenuta, 2020

  • Inc. 5000, 2020–2026: Inc. 5000, Packback, 2020 to 2026

    Packback

  • Leading Women in AI: ASU+GSV Leading Women in AI, Jessica Tenuta, 2025

    Jessica Tenuta, 2025

  • Most Innovative Companies: Fast Company Most Innovative Companies, Packback, 2026

    Packback, 2026

  • Techweek 100: Techweek 100, Jessica Tenuta

    Jessica Tenuta

  • #352, top 5 in education: Inc. 5000, Packback, 2020: number 352 overall, top 5 in higher education, and one of the 10 fastest-growing companies in Chicago

    Packback, 2020

  • 50 on Fire: Chicago Inno 50 on Fire, Jessica Tenuta

    Jessica Tenuta

  • Group Achievement Award: Royal Astronomical Society Group Achievement Award in Astronomy, the EAGLE simulations team including Craig Booth, 2022

    Craig Booth, 2022

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